Haffner_Marketing

We help grow organizations like Haffner Law to $5M a year in revenue within 2 years

Solutions
More and Higher End Clients
Referrals
Appeal to Other Firms
Executive Image (Branding, Color Scheme, Team Image)
Testimonials
Collaboration

Benefits
7 to 30x Return on Investment (Invest $100k to $150k and 3 months of time to grow $1.5M to $3.2M in revenue annually)

Why hire us? Proven Results

Jerry L Sales
Linked In
Amera Consulting
Business Consultant Austin
Business Consultant Houston
Business Consultants Los Angeles
Business Consulting Denver
Jerry Llewellyn
Portfolio
John M. Leiter & Associates, Avalon Advisors
CEO Space
Client 0 to $19M
Client 0 to $10M
Client turnaround of 79% growth
Client hired 500 people in 2 weeks
Client HR for 8,000 people
Auburn University
Interim CEO
Barrett Values Center Certification
Tennis

Business Wisdom Made Simple
Integrity*Health*Courage*Wisdom*Compassion
Our System
Organizational Development
Sales Optimization
Branding and Marketing
MasterMind
System Optimization
Resilience

Rob M Operations
Linked In
OC Portfolio
Behance
Special Teams
UC-Berkeley
Olympic Training Center
Schiller Associates $40M
Ethix from $3M value to $10M value
Fisker $100M raise
Leica
Interim COO
Collaborative Operating System Certification
UC-Berkeley Martial Arts

Trevor T Design
Ethan K Development
Everything Company
Brian H SEO
1st Page Service

Clients
Josh H
Haffner Law
CEO
Precious Metals
Josh R & Nate J
Bolt Motorbikes
Chris P
Opus Capital
Jim G
Ubiquity University
Christopher M
CM Consulting

Steve P Finance
Ethix
Matt C Hosting & Development
Check Point
Lori C Marketing
Cheung Environmental Consulting

Offer

Comprehensive Marketing and Sales Program
(In Sequence)
(Custom to each market segment)
Ideal Market
Health and Education Leaders(Brochure)
English, Mandarin and Spanish speaking(Brochure)
Ideal Clients(SEO)(Automated Qualifying)

Amera employs a holistic approach to marketing that focuses on utilizing experts to build your firm’s brand. Recognized brands are more trusted and therefore more likely to attract and retain clients. Using traditional public relations tactics as well as the latest digital marketing strategies, we translate the best of what your firm does offline, into the online marketplace.

Amera adds value in multiple ways. One of the more notable ways we do this is through our Creative Team. Having a structured team of dedicated creatives allows Amera to create and execute innovative content campaigns that establish authority and increase brand visibility. Strong ideas are the backbone of a successful marketing campaign.

Whether through practice area pages, blog posts, press releases, infographics, videos, Slideshares, email and social media campaigns or specialty projects, our expert team will create top-notch content that drives actionable leads.

From the moment your website launches and for as long as you remain a client, Amera will oversee SEO best practices of the best (industry) websites and Google Webmaster Guidelines in on-site areas that include the following:

Internal Links: These are the links that connect one page on a domain to a different page on the same domain and only reference a site’s own content, helping with navigation and information hierarchy. A solid internal link structure is a signal that the content on your site is intuitively arranged and information is easy to find, and helps users navigate your page easily spending more time, and consuming more content.

Content: The most important thing on a webpage is the content. No amount of technical tinkering can make up for content that is poorly written and/or not relevant to a searcher’s needs. From a content standpoint, optimization begins with identifying content needs, which can include basic blogs and static pages, or more visually-engaging content such as videos, infographics and Slideshare presentations. Our creative team, writers and editors abide by journalistic standards that convey content authority.

Page Speed: Your site must be technically sound and display quickly for users. Research has shown that most users abandon a page that takes more than 5-10 seconds to load. Amera optimizes page speed through a number of techniques, including image compression, reducing and packaging JavaScript, and having a proper html to text ratio.

Titles: First impressions matter on the web. Title tags appear in browsers, search engine results pages and external websites, providing a snapshot for the user of what the page contains, often through keywords and branding. Expertly-crafted titles help your content stand out and make a good first impression.

Mobile Compatibility: Google has championed “mobile friendliness” as an important factor in search rankings, especially on mobile devices. Smartphones and tablets account for an ever-increasing share of Internet usage and represent about half of all Google searches. Having a website that is great-looking and easy-to-navigate on desktop screens is no longer enough. Your site must be equally impressive and responsive when viewed on smaller devices, with sufficiently large text and links that are easy to click. Every site that Amera produces uses “responsive design” to give users the best experience, regardless of what type of device they are using. Our team has stayed with this trend.

Phase 1 creating 2 Ideal Clients ($1M to $2M)
3 Months @ $10k a month
Marketing and Sales Plan
Rebranding – Corporate Identity Placement

Branding
All issues
Bloodwall
Interview Calls
Purpose
Vision
3 Words
Brand
Your Story
Upgrade Existing Content (Case Studies, Referrals, etc.)

Content Development
Ideal Client
Core Content – Testimonials Endorsements Intake Questions
Scripting (Testing)
Audio (Testing)
Video (Testing)
Video (Live)

  • Mian Vendor
  • Referrals
  • Ideal Clients

Templates
#1 Competitor
#2 Competitor
#3 Competitor

Phase 2 creating 5 Ideal Clients ($3M to $5M)
6 Months @ $20k a month
Web Development
SEO/Content Optimization
Graphic and Website Design
Interactive Surveys
Spanish Translation
Joint Ventures
Information System – CRM, Automated Response (InfusionSoft)
Customized Database
Web Optimization
Content Writing
Social Media Management
Event Materials (banners, posters, etc.)
Spanish Market ‘Bienvenidos’
Advertising (Affiliates, TV, Radio, Print)

Phase 3 creating 20 Ideal Clients ($15M to $20M)
1 Year @ $40k a month
Web Optimization
Grow Organization
Organizational Development
“Go to” Firm

Packages