Results:
High Conversion
Fast Follow Up
High Traffic
Good List Building
Optimal Performance:
Clear Purpose
Trusted Brand
Aligned Market
Useful Offer
Optimized Enrollments
Increased Revenue
Efficient System
1 Page Marketing Plan
Distill your entire marketing strategy onto a single, easy-to-follow page. This process will help you gain clarity, focus, and control over your marketing efforts.
Before Phase
Ideal Audience
– Define your Ideal Audience with laser precision.
– Example: {If you’re focusing on busy moms, detail their demographics, psychographics and specific needs. Think about their daily challenges, media consumption habits and buying behavior.}
Message to Market
– Craft a compelling message that resonates with your Ideal Audience’s problems and desires.
– Example: {For busy moms, your message might focus on convenience and reliability: “Our meal delivery service saves you time, ensuring healthy meals for your family without the hassle of cooking.”}
Media and Distribution Channels
– Select the most effective media channels to reach your audience.
– Example: {For busy moms, you might use social media platforms like Facebook and Instagram, parenting blogs, and email newsletters.}
During Phase
Lead Capture System
– Develop a system to capture leads and convert prospects into contacts.
– Example: {Offer a free e-book titled “10 Quick and Healthy Recipes for Busy Moms” in exchange for their email address on your website.}
Lead Nurturing System
– Build a relationship with your leads through consistent and valuable communication.
– Example: {Send a weekly newsletter with tips on healthy living, special promotions, and customer success stories.}
Enrollment Strategy
– Implement a structured approach to convert leads into paying customers.
– Example: {Use email marketing campaigns with limited-time offers, personalized follow-ups, and testimonials to drive conversions.}
After Phase
Delivering a World-Class Experience
– Ensure your product or service exceeds customer expectations.
– Example: {For your meal delivery service, ensure on-time delivery, high-quality ingredients, and responsive customer service.}
Increasing Customer Lifetime Value
– Develop strategies to increase the average transaction value and frequency.
– Example: {Introduce subscription plans, upsell complementary products like healthy snacks, and offer loyalty rewards for repeat purchases.}
Orchestrating and Stimulating Referrals
– Encourage and incentivize your satisfied customers to refer others.
– Example: {Create a referral program where existing customers get a discount or free meal for every new customer they refer.}
Fine Tuning Your Plan
Review and Adjust Regularly
– Monitor your marketing efforts and results, and make data-driven adjustments.
– Example: {If social media ads aren’t generating enough leads, experiment with different ad copy or reach out to different demographics and psychographics.}
Test and Optimize
– Continuously test different elements of your marketing strategy, from headlines to call-to-actions, to see what works best.
– Example: {A/B test email subject lines to determine which one gets a higher open rate, or trial different lead magnets to see which attracts more leads.}
Customer Feedback
– Use customer feedback to refine your products, services, and marketing messages.
– Example: {Send surveys after delivery and use the insights to improve your service quality and address any issues promptly.}
By following these steps and continually fine-tuning your approach, you’ll create a powerful and effective marketing plan, keeping you focused on the most critical aspects of your marketing strategy, ensuring you achieve your professional goals effectively and efficiently.
Lean Marketing Plan in Key Steps
Select Your Ideal Audience
Identify the specific segment of the market you are aligned with. The narrower and more focused your market, the better reach.
{If you run a graphic design business, instead of saying “businesses that need design services,” say “tech startups needing brand identities and UX design.”}
Craft Your Message
Develop a compelling message that resonates with your ideal audience. Your message should highlight the specific benefits and unique selling propositions (USPs) of your product or service.
{For the tech startup market, your message could be “We help tech startups create memorable brands and intuitive user experiences that attract investors and customers.”}
Reach Your Market
Determine the best channels and methods to reach your ideal audience. This could be through digital marketing, networking events, direct mail, or other media.
{Use LinkedIn Ads to reach Ideal Audience decision-makers in tech startups, participate in startup pitch events, and contribute guest posts to tech blogs.}
Capture Leads
Create a system to capture leads, ensuring you can follow up with potential customers. This typically involves offering something of value in exchange for contact information.
{Offer a free eBook on “10 Design Mistakes Tech Startups Make” in exchange for email addresses on your website.}
Nurture Leads
Develop a nurturing process to build trust and keep your leads engaged. This can be through email marketing, retargeting ads, or providing valuable content.
{Set up an email drip campaign that shares design tips, case studies of past clients, and insights into the latest design trends over several weeks.}
Successful Enrollment
Have a clear and straightforward process to convert your nurtured leads into paying customers. This involves a clear call-to-action and a streamlined purchasing process.
{Offer a free consultation call to discuss specific needs, followed by a customized proposal and an easy online contract signing process.}
Deliver a World-Class Experience
Ensure that your product or service delivery exceeds customer expectations. This builds loyalty and increases the likelihood of referrals.
{After completing a project, provide a surprise bonus such as a free marketing consultation or additional design tweaks.}
Increase Customer Value
Maximize the value of each customer by offering additional products or services. Upselling and cross-selling should be part of your strategy.
{Offer a maintenance package for the design work, where you provide ongoing support and updates for a monthly fee.}
Create Raving Fans
Turn satisfied customers into brand advocates who will refer you to others. Encourage testimonials, case studies, and social media shares.
{After a successful project, ask for a testimonial and offer an incentive for referrals, such as a discount on future services.}
Continuous Improvement
Regularly review and refine each step of your marketing plan. Use data and feedback to make informed adjustments, ensuring your plan remains effective and aligned with your business goals.
{Analyze the performance of your email campaigns and A/B test different messages to see which resonates better with your audience.}
Create a lean marketing plan that is both effective and adaptable, helping your business grow systematically and sustainably.
MarketingMarketing |
Hybridaaa |
SalesSales |
Traditional
Internet
Hybrid – Spin Selling
Frank Kern – Mass Control (StomperNet launch generated $18.3 million in less than 24 hours)
1 Know what you Really Want and Who you Really Are
2 Know what your clients Really Want and Who they Really Are
Experience + Identity = Life
“If there were no limitations (Financial, Geographic, Health, Limiting People, etc.) or consequences (Things that could get you into trouble), what would your best average day look like?”
What are you most grateful for?
What life purpose are you growing into?
Where do you live?
What does your house look and feel like?
What time do you wake up?
What do you do in the morning?
What do you have for breakfast?
What do you think about?
What do you spend the first half of the day doing?
What do you have for lunch?
Who do you eat with?
What do your friends be like?
What do you talk about?
What do you do for personal fulfillment?
What do your business be?
What time do you start work?
What do you actually do at work?
What are your clients like?
What is your relationship like?
What do you do for family time?
What do you have for dinner?
Where do you eat?
Who do you eat with?
What do you talk about?
What do you do at night?
Who do you do it with?
Where?
What do you think about as you go to sleep?
What experiences do you want most?
What went best today?
—
What would your ideal client answer?
Gender
Age
Spouse
Kids
Spouse think
Relationship with kids
Wear
Career
Biggest frustration
Surface desire
Core want
Core need
Experts
Author – Category Title B Title V
Branding
David Tyreman – Branding World Famous B Title V
Donald Miller – StoryBranding Title B Title V
Al Ries – Positioning Battle for Your Mind B Title V
Sally Hogshead – Fascination Fascinate B Title V
Joe Vitale – Attraction Title B Title V
Vishen Lakhiani – Transformation Title B Mind Valley V
Brendon Burchard – Expertise Title B Title V
Steve Jobs – Vision Title B Title V
Jim Collins – Good to Great Title B Title V
Rory Vaden – Social Branding Title B Title V
Lewis Howes – Greatness Title B Title V
William Arruda – Personal Branding Title B Title V
Kyle Lasota – Video Storytelling Title B Title V
Copywriting
Robert Cialdini – Influence: Science of Persuasion B Title V
John Carleton – Copywriting Title B Title V
Craig Clemens – Copywriting Title B Title V
Stefan Georgi – Copywriting Title B Title V
Gary Halbert – Copywriting Gary Halbert Letter B Title V
Clayton Makepeace – Copywriting Total Package B Title V
Michael Masterson – Copywriting Title B Title V
Gary Bencivenga – Copywriting Title B Title V
Robert Bly – Copywriting Title B Title V
Parris Lampropoulos – Copywriting MasterClass Title B Title V
Michel Fortin – First Million Copywriting Title B Title V
Tracy Repchuk – Million Dollar Copy Title B Title V
Mel Martin – Secrets Title B Title V
Perry Belcher – Copywriting Title B Title V
Kyle Milligan – Copywriting Title B Title V
Evaldo Albuquerque – Copywriting Title B Title V
Dan Ariely – Decison Making Predictably Irrational B Title V
Matt Webley – Copywriting Title B Title V
Blake Snyder – Screenwriting Save the Cat B Title V
Advertising
David Ogilvy – Advertising Ogilvy on Advertising B Title V
Roy Williams – Advertising Wizard of Ads B Title V
Eugene Schwartz – Advertising Breakthrough Advertising B Title V
Claude Hopkins – Advertising Title B Title V
Fraser Doherty – Down Home Advertising Title B Title V
Roger Dooley – Persuasion Title B Title V
James Bell – Advertising Jingle Title B Title V
Marketing
Frank Kern – Marketing Mass Control B CORE Influence V
Jay Abraham – Direct Response Marketing Title B Title V
Eben Pagan – Guru Marketing Title B Title V
Allan Dib – 1 Page Marketing Title B Title V
Jay Conrad Levinson – Guerrilla Marketing Title B Title V
Alex Mandossian – Internet Marketing Title B Title V
Joe Polish – Optimal Marketing Title B Title V
Mike Koenigs – Marketing Title B Traffic Geyser V
Dov Gordon – Cut Through Marketing Title B Title V
Milana Leshinsky – Information Marketing Title B Title V
Joe Sugarman – Direct Marketing Title B Title V
Guy Kawasaki – Apple Marketing Title B Title V
Philip Morgan – Content Marketing Title B Title V
Dean Graziosi – Real Estate Marketing Title B Title V
Neil Rackham – Spin Selling Title B Title V
Chris Steely – Faciltation Title B Title V
Rob Kramarz – Funding Title B Title V
Rick Silva – Presentation Title B Title V
Seth Godin – Tribes Title B Title V
Geoffrey Moore – Crossing the Chasm Title B Title V
Marisa Murgatroyd – Living Your Message Title B Title V
Callan Rush – Category Title B Title V
Enrollment
Chris Voss – Negotiation Title B Title V
John Reese – High Revenue Launches Title B Title V
David Fabricius – Living Your Purpose Title B Title V
Russell Brunson – Funnels Title B Title V
M2 – Liberation Title B Title V
John DeMartini – Mastery Title B Title V
Jeff Walker – Product Launch Formula Title B Title V
Ted McGrath – Message to Millions Title B Title V
Grant Cardone – Sales Mastery Title B Title V
Og Mandino – Greatest Salesman Title B Title V
Tony Robbins – Results Title B Title V
John Maxwell – Leadership Title B Title V
Alex Hormozi – Client Acquisition Title B Title V
Chris Duncan – Rapid Recoding Title B Title V
Michael Port – Book Yourself Solid Title B Title V
Jesse and Sharla Koren – Heart Selling Title B Title V
John Assaraf – Mind Title B Title V
Taki Moore – Black Belt Coaching Title B Title V
Bob Proctor – Paradigm Shift Title B Title V
Derren Brown – Magic Title B Title V
Tim Kelley – True Purpose Title B Title V
Chet Holmes – Sales Title B Title V
Dan Kennedy – Get Rich Title B Title V
Eric Lofholm – Sales Mastery Title B Title V
Jerry Llewellyn – Business Wisdom Title B Title V
Kevin Rogers – ASK Title B Title V
Lori Cheung – Cheer Title B Title V
Chad and Holly Ockstadt – Client Attraction Title B Title V
Lisa Sasevich – Irresistible Offers Title B Title V
Yanik Silver – Mavericks Title B Title V
Jam Handy – Buying Title B Title V
Thomas Leonard – Coach U, Coachville, The Portable Coach
Tony Hsieh – Zappos
Edward de Bono – 6 Hats, Lateral Thinking
Lily Langtry – Celebrity Endorsement
Stephan Paternot – Social Networking
Pat Flynn – SmartPassiveIncome
Bruce Lee – Jeet Kun Do
Dave Logan – Tribal Leadership, 3Laws of Performance