IMAAM was a company founded help people see in real time with their marketing dollars are creating.

The villain in the story is predatory marketers who take people’s money without producing any results.

The internal problems were confusion and overwhelm.

The external problems were inexperience and scarcity.

The philosophical conflict was trying to grow a startup company while maintaining a large family.

When Ali the CEO met me it was struggling to figure out what to do next and how to launch.

I shared with them that I had been through several launches already and they all had similar challenges that can be dealt with quickly and easily and then we can customize it from there.

I helped him get clear on his priorities first and then make some key decisions.

I helped him get moving towards his life purpose.

I agreed to help him use the value of the dashboard he was creating and apply it to his own life.

I asked him to prioritize his personal life and his professional life.

I then asked him to come up with the strategy that would allow him to use his unique abilities on the most important things and delegate the rest.

He was able to grow his company and take care of his family.

He was able to get back to his family before the transportation closed down from the pandemic.

He was able to transform from a solopreneur to a leader that could facilitate a successful team.