Honeywell was a major engineering firm in Oakland California

They wanted to promote energy efficiency as a way of creating value

The villain in the story was ignorance and laziness

The internal problem was lack of wisdom

The external problem was not enough people knowing how to use conservation practices

The main conflict was having all these different ways of improving the world and no one knowing about them

When I got involved with Honeywell, they were the typical corporate office running inefficiently and producing little results

I gave them a process of training the trainers and building an automated system to scale

They were able to share energy efficiency information with hundreds of people

They were able to cut back on the time of training needed

They were able to transform from a standard boring call center to a group of consultants