Be YOU.
Because there is no coach like you in the world. And that is priceless.

Get centered
Be in your center: physically, mentally, emotionally and spiritually.

Highest vibration
Be at the highest vibration you can. Find ways to raise your vibration and maintain it.

COMMIT.
Play FULL OUT at what is most purposeful.

Come from Spirit.
Tap into something deeper. Your purpose, A higher calling, Source energy, creator, Great Spirit, wisdom, The universe, Dao, God… However you call it. You won’t be a powerful coach if you think this is all about you. This isn’t about selfish you only, though it’s part of it.

Get clear that coaching creates miracles.
Let your client know that. Set a powerful context for every
coaching session. Increased expectations will call out the best in both of you.

Go deeper.
Be on a relentless quest to go deeper than they ever imagined they
wanted to go. Find their “secret dream” the goal behind their goal.
You only create extraordinary clients when you are willing to ask
them questions that no other coach would ask. Dig deeper into their
deepest dreams and their secret fears than anyone else has ever gone.
Every client has a goal behind their goal. No client ever comes to you for the first reason they present first.

Stay grounded.
Be grounded into the earth constantly.

Search for the Glimpse of Genius.
Believe in them, even when they forget to believe in themselves.
The high bar you set for your clients has nothing to do with how much
money they make, their job title, or the size of the company they work
for. It has everything to do with your criteria for dream clients. My own clients are inspiring, and they make a big impact – or they are ready to. They are committed. They are fun. They bring a challenge to the table. And I ruthlessly seek out these criteria in any potential client I spend time with.

Your job is to find out what they really, really want. Do that and they will thank you forever. And you will have all the clients you ever want.

Be okay with silence.
Learn the power of the pause. It is one of the most powerful
coaching tools.
Do not coach until you have a client in the room. Wait until you are
certain what they really want. And know that if you are speaking more
than they are, you are unlikely to uncover what is really going on inside them. If you don’t have a question to ask, say nothing.

A client who is a coach sent me a worried message. He was
concerned that a potential client might not want to hire him as a
coach after their first conversation.

I told him: Your worries are irrelevant to your conversation. Instead, put your attention on this person. Fully. When you are done, ask about his relationship and his
business and the amount of money he is making and his dating
life and the legacy he wants to leave in the world… And then offer
to help him with these things. Serve him so powerfully that
he never forgets this conversation for the rest of his life.

He may become a client right away. And he may not. But he might
make a referral. Or he might come back to you in a year. Or two.
Or three. There’s a longer‑term game here too.

Keep some of your attention on the inside.
What you are feeling on the inside is an incredible coaching tool. We
are all deeply connected. So, keep a small percentage of your attention on the inside of your body. Slow down. Because what they are feeling, you are too.
Don’t be afraid to use your intuition or say what feels uncomfortable. Don’t be afraid to let the person in front of you acknowledge feeling uncomfortable.

Remember there is magic in the person in front of you.
If you give them your absolute, full, undivided attention and you get
really present, your inner wisdom will tell you where to go next.
Listening is the most underrated skill for a coach. You do not need to
be an expert in your client’s life or business. They didn’t hire you to be a consultant. They hired a coach. I have coached CEOs, soldiers, Hollywood executives and Olympic athletes and I didn’t have to know anything about what they did in order to help them create remarkable results.
In fact, as a coach, one of your gifts is that you know less about their business than they do. So don’t be afraid to say nothing, or even to ask questions that seem obvious.

Pay absolute attention to the words of your client.
Because their language creates how they see their world. And how
they see their world becomes their world. If you are prepared to listen deeply, their words will tell you everything that is going on in their world.
As a coach, when you meet a client whose behavior does not make
sense on a surface level, you can know for certain that deep down there is a level at which the behavior makes perfect sense.
The results your clients are generating perfectly correlate with the
actions they are taking. But if you can’t help them find out why they are taking those actions, the actions will never change.

Pay close attention to their words because their words tell you where
they are focusing. Change their focus and you change their world.

Lead powerfully.
Refuse to buy into any story your clients may bring with them.
Challenge how they see the world. They do not need sympathy. They do
not need you to be their friend. “But this is who I am…” is not an absolute.
It is a choice.
Coaching requires passion and authority. Never forget who’s the
coach and who’s the client.

Be willing to fail.
Again and again. As Sir Winston Churchill once said,
“Success is stumbling from failure to failure with no loss of enthusiasm.”
Barbara Kingsolver wrote: “The very least you can do in your life is to figure out what you hope for; and then live inside that hope.” As coaches, we can do better than that. Life really can be amazing. So why not have your clients find out what they really, really want—and then help them to create it. Hope is irrelevant. Coaching helps miracles occur.
John F. Kennedy once said: “The only reason to give a speech is to
change the world.” It’s actually the only reason to have a powerful
conversation with anyone. Aligned coaching means every time you coach, you change the world.

Be bold.
Say boldly what needs to be said. You are not there to be their friend. You are there to create the most powerful coaching they have ever experienced.
As a coach, your only mission is to wake up each morning and ask
yourself: “Who can I serve so powerfully that they never forget our
conversation for the rest of their life?” When you serve people in this way you will become an extraordinary coach.

Source with a small “s”.
Notice just how powerful the person in front of you is. Put your
attention on their power. One advantage of me spending so much of my
own life feeling powerless is that I now quickly see how powerful people are. This is something we can all do.
Your client is the god of their world because they create their own
world. And they don’t even know it.

Set a clear intention.
Get clear on where you are speaking from and where you are
speaking to. Speaking from your head to their head is only one way to coach. Try speaking from your heart to their inner wisdom or from your gut intuition to their heart.

Seek permission.
The more safety you create, the deeper you can go. “Would it be okay
with you if I ask a question about that?”

Invest in yourself.
Because you can’t take a client any deeper than you have gone yourself.
I have invested thousands of hours and over a several hundred thousands to receive very deep coaching from some of the world’s most impactful coaches.

I once sat down with a young woman who was a millionaire. In
her early twenties she sold her first company for over a million
dollars. Now in her mid‑twenties, she shared her goal to make
seven-figures a year in online income.

Smiling, I said that I wasn’t interested in coaching her around
this goal. She seemed stunned and said, “But every coach I meet
says they’d love to coach me!” “Of course they do,” I replied.
“With your track record there’s no doubt that you’ll achieve that
goal. But I only like to coach people around goals that make them
feel truly alive.”

So I asked her, once you’ve got your $100K a month, what else
do you want? And then we went deeper. What else? What
else? What else? (I am like a dog with a bone with this simple
question—and I won’t let go until I see the sparkle in their eyes.)

We talked for about an hour until she was overcome by emotion.
With tears streaming down her face, she told me about the
incredible challenges she’d had to overcome. And finally she
admitted that she really wanted to inspire young entrepreneurs
to live healthy, balanced lives in order to make a bigger impact.
“Now we’re talking!” I said.

coaches. I believe in the life‑changing power of coaching because I have experienced life‑changing, powerful coaching.

Share what serves.
Show up fully expressed; show the real you. Share what will help them most in a way that serves the highest good.

A client showed up full of doubt and concerns about her choice
to move halfway around the world and begin a career as a
super‑yacht broker (selling multi‑million‑dollar ocean‑going
yachts). Our coaching session anchored into her psyche just how
powerful she is, and within days of her arrival in a new country
she had created connections with captains of super‑yachts,
successful boat dealers and owners of super‑yacht boatyards.

In our next session she questioned whether I tell all my clients
that they are powerful. “I do!” I replied. But purely because I only
work with powerful clients. I set a very high bar for who I will
work with. And I reminded her that she was one of these clients.