Amera
The Main Game in Town! – $2M to $10M
Rob Story – Organizational branding based on the leader’s purpose and vision
Digital Background – web optimization since the late 90s
UC-Berkeley – Architecture and Design
VP of Marketing at Human Ingenuity – ASUS took them from 1,200 hits a day to 14,000
Schwab – multi-lingual paging system
Oracle – helped restore their brand by recruiting a majority of their leadership that was lost in 9/11,
401k Masters – full rebranding and doubled their residual revenue in consecutive years (no testimonials or endorsements)
Ethix – full rebranding and went from $3M to $10M
Worked as project leader on over 80 major projects internationally
Trevor Thomas – visual branding, personal brand, Bo Eason (San Diego) and Live Your List (Robert Evans)
Brian Hilden – SEO, competitive analysis, Hand Surgeons ranked #1 and #2 and an attorney ranked #1
We could search them live now, we will need this type of strategy for you – Top 5 Cities
Haffner
How are we going to grow your revenue from $2M to $10M?
If we type your main keyword, it already adds Los Angeles because it’s the most common search people do, thus it’s one of the most competitive markets there is
If we start with the natural first search of lawyer Los Angeles, these are who are winning now
You need sizzle and strong branding!
But even your competitor Haffner Law Group doesn’t come up for their keywords personal injury
We need to know exactly who your ideal clients are
Best practice of other #1 lawyers is a consistent brand and corporate identity
– website
– social media
– referral network
– print
Some examples and best practices for engaging clients in the first few seconds look like:
-Putting your success story on the front page
-Summary video
-Testimonials
-Legal advice
-Personal guarantee:
You are the best
Most experienced
Professional
(Friendly)
When a client who needs your services searches on the web, we want them to find you and get an instant response
– keywords
– geography
– call back
Do you have any questions?
We only want you to invest in what will get the best results, let’s look at our proposal for getting you that
We will help grow Haffner Law to $10M a year in revenue within 2 years
Solutions
More and Higher End Clients
Referrals
Appeal to Other Firms
Executive Image (Branding, Color Scheme, Team Image)
Testimonials
Collaboration
Benefits
7 to 10x Return on Investment (Invest $200k to $250k and 3 months of time to grow $1.5M to $3.2M in revenue annually)
Why hire us? Proven Results
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Combined Our System Organizational Development Sales Optimization Branding and Marketing MasterMind |
Rob Linked In OC Portfolio Behance |
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Brian |
Clients Steve Patzkowski CEO Ethix Lori Cheung CEO Cheung Environmental Consulting |
Trevor Esther Austin Global Bo Eason Kristina Amelong |
Offer
Comprehensive Marketing Program
(In Sequence)
(Custom to each market segment)
Ideal Market
General Counsel(Brochure)
English and Spanish speaking Referring Attorneys(Brochure)
Ideal Clients(SEO)(Automated Qualifying)
Amera employs a holistic approach to marketing that focuses on utilizing experts to build your firm’s brand. Recognized brands are more trusted and therefore more likely to attract and retain clients. Using traditional public relations tactics as well as the latest digital marketing strategies, we translate the best of what your firm does offline, into the online marketplace.
Amera adds value in ways. One of the more notable ways we do this is through our Creative Team. Having a structured team of dedicated creatives allows Amera to create and execute innovative content campaigns that establish authority and increase brand visibility. Strong ideas are the backbone of a successful marketing campaign.
Whether through practice area pages, blog posts, press releases, infographics, videos, Slideshares, email and social media campaigns, or specialty projects, our expert team will create top-notch content that drives actionable leads.
From the moment your website launches and for as long as you remain a client, Amera will oversee SEO best practices of the best lawyer websites and Google Webmaster Guidelines in on-site areas that include the following:
Internal Links: These are the links that connect one page on a domain to a different page on the same domain and only reference a site’s own content, helping with navigation and information hierarchy. A solid internal link structure is a signal that the content on your site is intuitively arranged and information is easy to find, and helps users navigate your page easily spending more time, and consuming more content.
Content: The most important thing on a webpage is the content. No amount of technical tinkering can make up for content that is poorly written and/or not relevant to a searcher’s needs. From a content standpoint, optimization begins with identifying content needs, which can include basic blogs and static pages, or more visually-engaging content such as videos, infographics and Slideshare presentations. Our creative team, writers and editors abide by journalistic standards that convey content authority.
Page Speed: Your site must be technically sound and display quickly for users. Research has shown that most users abandon a page that takes more than 5-10 seconds to load. Amera optimizes page speed through a number of techniques, including image compression, reducing and packaging JavaScript, and having a proper html to text ratio.
Titles: First impressions matter on the web. Title tags appear in browsers, search engine results pages and external websites, providing a snapshot for the user of what the page contains, often through keywords and branding. Expertly-crafted titles help your content stand out and make a good first impression.
Mobile Compatibility: Google has championed “mobile friendliness” as an important factor in search rankings, especially on mobile devices. Smartphones and tablets account for an ever-increasing share of Internet usage and represent about half of all Google searches. Having a website that is great-looking and easy-to-navigate on desktop screens is no longer enough. Your site must be equally impressive and responsive when viewed on smaller devices, with sufficiently large text and links that are easy to click. Every site that Amera produces uses “responsive design” to give users the best experience, regardless of what type of device they are using. Our team has stayed with this trend.
Phase 1 creating 2 Ideal Clients ($1M to $2M)
3 Months @ $10k a month
Marketing and Sales Plan
Rebranding – Corporate Identity Placement
Branding
All issues
Bloodwall
Interview Calls
Purpose
Vision
3 Words
Brand
Your Story
Upgrade Existing Content (Case Studies, Referrals, etc.)
Content Development
Ideal Client
Core Content – Testimonials Endorsements Intake Questions
Scripting (Testing)
Audio (Testing)
Video (Testing)
Video (Live)
- General Counsel
- Referring Attorneys
- Ideal Clients
Templates
Daniel Perlman Law
Wilshire Law Firm
Donovan Offices
Libero Law
Elegant
Human Rights Law Firm
Phase 2 creating 5 Ideal Clients ($3M to $5M)
6 Months @ $20k a month
Web Development
SEO/Content Optimization
Graphic and Website Design
Interactive Surveys
Spanish Translation
Joint Ventures
Information System – CRM, Automated Response (InfusionSoft)
Customized Database
Web Optimization
Content Writing
Social Media Management
Event Materials (banners, posters, etc.)
Spanish Market ‘Bienvenidos’
Advertising (Affiliates, TV, Radio, Print)
Phase 3 creating 20 Ideal Clients ($15M to $20M)
1 Year @ ?$k a month
Web Optimization
Grow Organization
Organizational Development
“Go to” Firm
Here’s how we do first: SEO, mobile responsiveness and then do a full launch
When you looked for consulting, how did you find Jerry?