Enter the conversation in your ideal client’s heart & mind currently

Put yourself in their shoes and write their autobiography

Imagine every aspect of their life and write as if you were them

See what conversations they’re having that relate to your most powerful services and products

Add value to that conversation with your experience, wisdom and resources

Share with them something that’s new and interesting that they can apply right away

Let them know that there’s plenty more where that came from

Ask them for feedback

Ideal Client Avatar
Hi there my name is
I’m this old
I speak these languages
I have these characteristics
I have these qualities
I have these abilities
I studied these things in school
I have this family
I live in this place
My tribe tends to be
What I think about most is
The way I most commonly feel is
What I value most is
My purpose is
My favorite things are
My vision is
What I want most out of life is
The way I want to get it is
My biggest successes have been
What has always worked for me is
What never works for me is
My biggest failures have been
I’m terrified of this
I’ve always had this problem
I don’t know what to do about
This is causing me so much pain and misery
I only wish there was
I’m totally willing to
If only there was a solution to
I love this most
What I want to contribute is
The reason I haven’t so far is
What keeps me stuck is
The reason it keeps happening is
I would put all my time and energy towards
I would have to see this to believe it
I buy these types of things
I love spending money on this
I would click right now if it
I would share this with my loved ones if
I would travel in person to
I would commit my resources to this if
This is most aligned with me because

Outreach
One Card
One Sheet
Networking
Instant Messaging
Texts and Tweets
Engage
Promise
Essence
Main Issue
Improvement
Resistance
Simplicity
Fastest Means
Vision
Experience
Value
Proven Results and Testimonials
Irresistible Offer
Value Added
Investment
Time Sensitive
Limited Offer
30 day Money Back Guarantee
Go!
What If You Don’t
Best Results Now
(Repeat)