Monday motorbikes was started in a small garage in San Francisco California

They wanted to provide stylish and powerful electronic transportation to the Bay area

The villain in the story is ignorance and inexperience

The internal problem was a lack of ability to lead a team and naivete

The external problem was wanting to control everything and being perfectionist about implementation

The conflict was how to create high quality while at the same time having it happen at a reasonable pace

When I met them they were a small startup who had limited resources and experience I was able to bring many of my entrepreneurial experiences to help them grow and expand

I offered them the simple process of 123

They were able to grow into a fully functional manufacturing organization and create a joint venture to scale

They were able to move beyond their limited scope and inability to produce

They were able to transform from a small garage startup to a fully functional production organization in Southern California