Copywriting Checklists
1. Hitch Your Wagon to Breaking News
2. Call Out Your Prospect
3. Personalize It
4. Propose a Proposition
5. Go for Shock Value
6. Use an Intriguing Word or Phrase
7. Try an Interesting Juxtaposition
8. Let’s Make a Deal!
9. Ask a Burning Question
10. Express a Common Frustration
11. Tell a Riveting Story
12. Put it in Your Reader’s Voice
13. Put it in a Customer’s Voice
14. Drop a BIG Name
15. Be an Advocate for the Reader
16. Show a Little Leg
17. Directly Address Your Prospect’s Dominant Emotion
18. Create or Solve a Mystery
19. Use the Power of “IF” and “WHEN”
20. Pound the Pulpit!
21. Offer Sweet Revenge
22. Attack the Challenge Head-On
23. Breaking News
24. Arouse Prurient Interest
25. Confirm a Dark Suspicion or Fear
26. Expose a Scandal
27. Start a Stopwatch
28. Set a Deadline
29. Set a Benchmark
30. Write a 1,000-Word Headline
31. Make a Startling Prediction
32. Wrestle with a Paradox
33. Become a Name-Dropper
34. Debunk a Myth
35. Get Star Struck
36. Defuse a Sticky Situation
37. Offer a Cheap Alternative
38. Go Out on a Limb
39. Paint a Vivid Word Picture
40. Draw a Startling Comparison

Great Outline
1. Grab ‘Em by the Eyeballs
2. Support and Expand on Your Headline
3. Establish Credibility
4. Bribe Him/Her to Read This
5. Deliver Value
6. Present Your “Big Promise”
7. Prove Your Point
8. Snapshot of the Future “Him/Her”
9. Present Your Product and Prove Each Benefit
10. Make the Offer
11. Trivialize Your Price
12. Add Value
13. Relieve Risk
14. Sum Up
15. Ask for the Sale
16. Make Ordering Stupid Easy
17. Place Him/Her at the Crossroads
18. Ask for the Sale – AGAIN
19. Sweeten the Pot
20. Add an Urgency Element

Does It Fit the Strategy?
Does It Touch a Nerve?
Does It Enter a Conversation the Prospect is Already Having With Him/Herself?
Is It “YOU” Oriented?
Does It Provoke Curiosity?
Does It Have Conviction?
Does It Offer a Compelling Benefit for Reading?
Does It Make a Unique Statement or Claim?
Is It Credible?
Is It Specific?
Is It Easy to Understand?
Is It Colloquial?
Is It Focused?
Does It Have a Newsy Element?
Does It Imply a Quick and Easy Solution?
Does It Point to the Copy Below?

12 Steps to Offer Bliss – How to Seal the Deal!
1. Restate Your Product’s Benefits With Energy and Excitement
2. Cite Other Products That Cost Far More
3. State Your Regular Price
4. Present Your Rationale for Offering the Prospect a Discount
5. Present Your Discounted Price
6. Dimensionalize Your Discounted Price and Savings
7. Trivialize Your Price and Make It Sound Like a Bargain
8. Justify Your Price
9. Add Value
10. Relieve Risk
11. Set a Deadline
12. Ask for the Sale

16 Dominant Emotions to Trigger for Powerful Copy!
1. Anger
2. Betrayal
3. Revenge
4. Fear
5. Frustration
6. Greed
7. Happiness
8. Hope
9. Love/Caring
10. Passion
11. Relaxation
12. Sadness
13. Security
14. Shame
15. Powerlessness
16. Urgency

Persuasion
This opportunity is the key to their desire and is only possible with this!
Consistency Consensus Scarcity Reciprocity Authority Similarity
Know Like Trust
Feel Felt Found
Attention Interest Desire Action
Pain problem Agitation Solution Real problem New solution Hope
How is this unique
What’s in it for me
How do I know it’s real proof
What’s holding me back
Who or what is to blame
Why now
Why trust you
How it works
How to get started
What is there to lose
Big promise that is almost unbelievable that you can prove Increase perceived value compared to price high value low perceived price
Established credibility and believability position yourself
Psychological triggers Robert Cialdini
Weave in trial closes Increase pain associated with problem Increase pleasure associated with solution
Enter into the conversation they’re having in their own mind and steer the story
Understand and resonate with audience
What why bits of the how
Clear and rebuild internal self-limiting beliefs such as: I’m not good enough I can’t do that
Clear and rebuild external beliefs
Pre-handle objections in the content
Future pace
Reverse risk
Value stack the offer
Strong close
Ask for the sale
Long Q&A handles all remaining objections.

Ranger Necklaces
The ultimate piece of jewelry!
The only survival kit you will ever need!
The fastest, lightest survival kit in the world that actually works!
Everything you need to survive carrying 10 pounds or less!
The #1 way of ensuring your family’s survival!
How to make it through any situation quickly and easily!
How to thrive during a pandemic!
(I’ll just drive during a pandemic)
What gear to carry when your life depends on it!

How quickly and easily can you take care of your family in an emergency?
How to keep your loved ones safe.
When your family’s life is on the line, are you ready?
What is the most valuable necklace in the world?
What’s the easiest way to make sure your family survives anything?
What if you could only carry 10 lb of stuff with you, what would you have?
If you had less than 10 seconds to grab your gear and go, what would you have with you?
When it really counts, will you have what you need?
Which 10 things should you carry with you 24 hours a day?
How quickly and easily can you transform a crisis into a challenge?
What are the top 3 things to have at all times?
If you could only bring one bag with you to get your family through the next month, what would it contain?